Browsing Faculty Scholarship - McDonough School of Business by Title

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Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior

Carlson, Kurt A.; Tanner, Robin J. (University of Chicago Press, 2009)

We propose that when predicting future behavior, consumers selectively (but unwittingly) test the hypothesis that they will behave ideally. This selective hypothesis testing perspective on unrealistic optimism suggests ...