Browsing Faculty Scholarship - McDonough School of Business by Creator "Conard, Jacqueline M. (Jacqueline Mary)"

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    • The Last Name Effect: How Last Name Influences Acquisition Timing 

      Carlson, Kurt A.; Conard, Jacqueline M. (Jacqueline Mary) (University of Chicago Press, 2011)
      In addition to deciding whether to buy an item, consumers can often decide when they buy an item. This article links the speed with which adults acquire items to the first letter of their childhood surname. We find that ...