Browsing Faculty Scholarship - McDonough School of Business by Creator "Lieb, Daniel Stephen, 1975-"

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    • Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing 

      Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel Stephen, 1975- (American Marketing Association, 2009)
      In general, consumers establish a preference for one product early in a decision process. When this preference does not include consideration of product prices, the currently preferred product is called the “benefits ...