Making a Difference: The Influence of Expected Separation in Consumer Choice Processes
MetadataShow full item record
Showing items related by title, author, creator and subject.
Meloy, Margaret G.; Russo, J. Edward (University of Chicago Press, 2006)Leader-driven primacy uses initial product information to install a targeted brand as the early leader in a choice between two brands. Biased evaluation of subsequent attributes builds support for the targeted brand, ...
Russo, J. Edward (Sage, 2002)