Showing items related by title, author, creator and subject.

• 

  Leader-driven primacy: using attribute order to affect consumer choice 

  Carlson, Kurt A.; Meloy, Margaret G.; Russo, J. Edward (University of Chicago Press, 2006)

  Leader-driven primacy uses initial product information to install a targeted brand as the early leader in a choice between two brands. Biased evaluation of subsequent attributes builds support for the targeted brand, ...