Show simple item record

Files in this item

Cover for Leader-driven primacy: using attribute order to affect consumer choice
dc.creatoren
dc.creatoren
dc.creatoren
dc.date.accessioned2014-03-19T13:56:06Zen
dc.date.available2014-03-19T13:56:06Zen
dc.date.created2006en
dc.date.issueden
dc.identifier.bibliographicCitationCarlson, K. A., Meloy, M. G., & Russo, J. (2006). Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice. Journal Of Consumer Research, 32(4), 513-518.en
dc.identifier.issn0093-5301en
dc.identifier.otherAPT-BAG: georgetown.edu.10822_707943.tar;APT-ETAG: c85bd39fe6a435af4a4a89d80e10898d; APT-DATE: 2019-03-28_13:53:34en_US
dc.identifier.urien
dc.description.abstractLeader-driven primacy uses initial product information to install a targeted brand as the early leader in a choice between two brands. Biased evaluation of subsequent attributes builds support for the targeted brand, causing the choice itself to be biased. Study 1 finds evidence of this effect in choices between two equally attractive brands. Study 2 extends the finding to a situation where one brand is inferior and to conditions where participants do not explicitly identify their leader. Study 3 shows how leader-driven primacy can be reduced by encouraging brand-based processing.en
dc.description.urihttp://dx.doi.org/10.1086/500481en
dc.format1 PDFen
dc.languageEnglishen
dc.language.isoenen
dc.publisherUniversity of Chicago Pressen
dc.relation.ispartofseriesJournal of Consumer Research; 32(3)en
dc.subjectConsumer choiceen
dc.subjectBrandsen
dc.subject.lcshConsumersen
dc.subject.lcshBrand name productsen
dc.subject.lcshConsumers' preferencesen
dc.subject.lcshBrand choiceen
dc.titleLeader-driven primacy: using attribute order to affect consumer choiceen
dc.typetexten


This item appears in the following Collection(s)

Show simple item record