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    Individual decision-making

    Cover for Individual decision-making
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    View/Open: Individual Decision making.pdf (4.6MB) Bookview

    Creator
    Carlson, Kurt A.
    Russo, J. Edward
    Permanent Link
    http://hdl.handle.net/10822/707948
    External Link
    Full Text from Publisher
    Date Published
    2002
    Subject
    Decision making; Problem solving;
    Type
    text
    Is Part Of
    Handbook of marketing
    Publisher
    Sage
    Collections
    • Faculty Scholarship - McDonough School of Business
    Metadata
    Show full item record

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    • Cover for Leader-driven primacy: using attribute order to affect consumer choice

      Leader-driven primacy: using attribute order to affect consumer choice 

      Carlson, Kurt A.; Meloy, Margaret G.; Russo, J. Edward (University of Chicago Press, 2006)
      Leader-driven primacy uses initial product information to install a targeted brand as the early leader in a choice between two brands. Biased evaluation of subsequent attributes builds support for the targeted brand, ...
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    Georgetown University Seal
    ©2009 - 2023 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility