GOOGLE'S PROBLEMS IN CHINA: FINDING THE RIGHT APPROACH
Lee, Thomas J.
China's economy has grown consistently over the last 30 years at unprecedented rates, which has made it one of the most sought-after venues for investment by multinational corporations. With this, more Chinese have the means to purchase Internet access and devices. At the same time, Google has grown into one of the largest multinational companies in the world, and entered China in the early part of 21st century seeking to continue its growth. Rather than finding success, Google faced an array of problems. Why was Google not able to sustain a dominant market share of Chinese Internet users when they were able to do so in other countries? Could Google comply with the democratic principles of freedom of speech while operating in China? This thesis explores the failure of Google's approach to China, and whether there are any solutions that Google could use to address both the moral and the business aspects of the difficulties it has faced in China.
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