Lecture by Lewis Mayhew, Professor of Education at Stanford University: Higher Education in the Seventies, Growth or Decline?, 1974, A - Part 1

Abstract

Professor Mayhew's remarks, titled "The Steady Seventies", compare education in the 1960s to education in the 1970s. He begins by noting drops in enrollment in the 1970s, a lack of innovation on the part of institutions of higher education to meet the needs of new students, and the lower esteem in which education was held ([higher education has become] "one of the suspect institutions in a society increasingly suspicious of all major social institutions.") He ends by suggesting actions that could result in more stable enrollments and hence financial stability such as becoming distinctive, conducting market research to predict trends, and rethinking financial aid.