Public Communication on Donorcards: A Comparison of Persuasive Styles
Winkel, Frans Willem
Social Science and Medicine. 1984; 19(9): 957-963.
The effectiveness of two types of persuasive appeals in the promotion of organ donor cards was tested in a study involving university students in the Netherlands. The conventional appeal stressed only positive consequences of filling out a donor card; the refutational appeal stressed the positive consequences but also sought to allay apprehensions about possible negative consequences. It was concluded that a campaign utilizing the refutational message style would be more effective in recruiting organ donors. (KIE abstract)
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