Taking the Train to a World of Strangers: Health Care Marketing and Ethics
Nelson, Lawrence J.
Clark, H. Westley
Goldman, Robert L.
Schore, Jean E.
Hastings Center Report. 1989 Sep/Oct; 19(5): 36-43.
The marketing of health care services raises the prospect that an ethic of strangers will govern relations between providers and patients. A fiduciary model that emphasizes honesty and public accountability, as well as the patient's good and avoiding unnecessary services, can keep marketing consistent with the ethical tradition of medicine.
Accountability; Advertising; Beneficence; Competence; Costs and Benefits; Consultation; Deception; Disclosure; Economics; Ethics; Health; Health Care; Health Care Delivery; Health Facilities; Industry; Information Dissemination; Institutional Ethics; Marketing; Medicine; Patient Advocacy; Patients; Physicians; Professional Competence; Professional Patient Relationship; Referral and Consultation; Risks and Benefits; Trust;
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