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dc.creatorHolm, Sorenen
dc.creatorEvans, Martynen
dc.date.accessioned2015-05-05T19:08:40Zen
dc.date.available2015-05-05T19:08:40Zen
dc.date.created1996-12-21en
dc.date.issued1996-12-21en
dc.identifier10.1136/bmj.313.7072.1627en
dc.identifier.bibliographicCitationBMJ (British Medical Journal). 1996 Dec 21-28; 313(7072): 1627-1629.en
dc.identifier.issn0959-8138en
dc.identifier.urihttp://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Product+Names,+Proper+Claims?+More+Ethical+Issues+in+the+Marketing+Of+drugs&title=BMJ+&volume=313&issue=7072&pages=1627-1629&date=1996&au=Holm,+Sorenen
dc.identifier.urihttp://dx.doi.org/10.1136/bmj.313.7072.1627en
dc.identifier.urihttp://hdl.handle.net/10822/757063en
dc.description.abstractOBJECTIVES: To analyse the explicit or implicit claims embodied in the proprietary names of pharmaceutical products. DESIGN: Linguistic and ethical analysis of proprietary names of pharmaceutical products marketed in the UK and in Denmark. RESULTS AND CONCLUSIONS: A number of drugs have names that allude to their indication or actions. Such names may be problematic, however, because they often promise more than the drug can deliver. Taking into account, firstly, the type of allusion and its degree of sophistication, and, secondly, the seriousness of the indication may help in identifying the most problematic drug names.en
dc.formatArticleen
dc.languageenen
dc.sourceBRL:MEDKIE/97145372en
dc.subjectAdvertisingen
dc.subjectBusiness Ethicsen
dc.subjectDeceptionen
dc.subjectDrug Industryen
dc.subjectDrugsen
dc.subjectEthical Analysisen
dc.subjectEthicsen
dc.subjectIndustryen
dc.subjectMarketingen
dc.subjectPatient Careen
dc.subjectRisks and Benefitsen
dc.subjectSurveyen
dc.subjectTerminologyen
dc.titleProduct Names, Proper Claims? More Ethical Issues in the Marketing of Drugsen
dc.provenanceDigital citation created by the National Reference Center for Bioethics Literature at Georgetown University for the BIOETHICSLINE database, part of the Kennedy Institute of Ethics' Bioethics Information Retrieval Project funded by the United States National Library of Medicine.en
dc.provenanceDigital citation migrated from OpenText LiveLink Discovery Server database named NBIO hosted by the Bioethics Research Library to the DSpace collection BioethicsLine hosted by Georgetown University.en


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