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Cover for Going Personal: White House Communications Strategy and the President's Spouse
dc.contributor.advisorWayne, Stephenen
dc.creatoren
dc.date.accessioned2015-06-01T16:21:23Zen
dc.date.available2015-06-01T16:21:23Zen
dc.date.created2014en
dc.date.issueden
dc.date.submitted01/01/2014en
dc.identifier.otherAPT-BAG: georgetown.edu.10822_760859.tar;APT-ETAG: 37a77631445420149ca0bd6a8ff79090en
dc.identifier.urien
dc.descriptionPh.D.en
dc.description.abstractPolitical scientists have failed to recognize the political importance of the president's spouse. While the evolving role of the first lady over time from White House hostess to presidential advisor has been documented in historical narratives and news articles, the tremendous responsibility placed on her office to communicate the president's message and shape his public image has received little attention. This responsibility has increased markedly in the last three presidential administrations, illustrated by the fact that Michelle Obama made more speeches and major public appearances in her first five years in office than any first lady in history. In addition to demonstrating that presidential spouses are an integral part of White House and campaign communications strategy, this dissertation challenges the popular notion among scholars that communications tactics designed to boost presidential popularity and garner support for the president's policy agenda have a negligible impact on public opinion. Detailed examinations of speech transcripts, elite interviews, and survey experiments inform an assessment of the possibility that presidential spouses are mobilized in a calculated effort to enhance the public reputation of presidents and their policy agendas, and that under some circumstances, these efforts can profoundly influence public opinion at the individual level.en
dc.formatPDFen
dc.format.extent217 leavesen
dc.languageenen
dc.publisherGeorgetown Universityen
dc.sourceGeorgetown University-Graduate School of Arts & Sciencesen
dc.sourceGovernmenten
dc.subjectFirst Ladiesen
dc.subjectHillary Clintonen
dc.subjectLaura Bushen
dc.subjectMichelle Obamaen
dc.subjectPoliticizationen
dc.subjectPublic Opinionen
dc.subject.lcshPolitical Scienceen
dc.subject.lcshCommunicationen
dc.subject.lcshOral communicationen
dc.subject.otherPolitical Scienceen
dc.subject.otherCommunicationen
dc.titleGoing Personal: White House Communications Strategy and the President's Spouseen
dc.typethesisen


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