Advertising of Dispensing Services
Pharmaceutical Journal 1947 October 25; 105(4382): 300-302
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Irvine, Donald H. (1991-03)Medicine is unique among professions and trades, offering a 'product' which is unlike any other. The consequences for patients of being attracted by misleading information to an inappropriate doctor or service are such ...
Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: a naturally-occurring experiment Mouchawar, Judy; Hensley-Alford, Sharon; Laurion, Suzanne; Ellis, Jennifer; Kulchak-Rahm, Alanna; Finucane, Melissa L.; Meenan, Richard; Axell, Lisen; Pollack, Rebecca; Ritzwoller, Debra (2005-03)