The Changing Face of Medicine
International Journal of Dermatology 1975 January-February; 14(1): 41-44
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From Lydia Pinkham to Bob Dole: What the Changing Face of Direct-to-Consumer Drug Advertising Reveals About the Professionalism of Medicine Pinkus, Rosa Lynn (2002-06)From its founding in 1847, the AMA divided drugs into "ethical" and "unethical" preparations. Those that were ethical had a known composition and were advertised only to the profession. Others, patent medicines (technically ...