Ethics, Morality, and Marketing
Natale, Samuel M.
Nonprofit World Report 1984 July-August; 2(4): 20-21
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Morality for the Medical-Industrial Complex: A Code of Ethics for the Mass Marketing of Health Care Engelhardt, H. Tristram; Rie, Michael A. (1988-10-20)A code of ethics for the mass marketing of health care is presented, based upon an examination of what the authors perceive to be the crucial role of the profit motive in medicine. Problems of for-profit health ...