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Bioethics Research Library of the Kennedy Institute of Ethics
Bioethics Literature and Resources
EthxWeb: Literature in Bioethics
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Bioethics Research Library of the Kennedy Institute of Ethics
Bioethics Literature and Resources
EthxWeb: Literature in Bioethics
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Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application
Author
Robin, Donald P. and Reidenbach, R. Eric
Bibliographic Citation
JOURNAL OF MARKETING 51(1): 44-58, January 1987
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Full Text from Publisher
http://hdl.handle.net/10822/817468
Date
1987-01
Subject
Ethics
;
Marketing
;
Business Ethics
;
Collections
EthxWeb: Literature in Bioethics
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Ethics and Profits: A Convergence of Corporate America's Economic and Social Responsibilities
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