Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application
Creator
Robin, Donald P. and Reidenbach, R. Eric
Bibliographic Citation
JOURNAL OF MARKETING 51(1): 44-58, January 1987
Date
1987-01Subject
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Integrating Social Responsibility and Ethics Into the Strategic Planning Process
Robin, Donald P. and Reidenbach, R. Eric (1988-12)