Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application

Creator

Robin, Donald P. and Reidenbach, R. Eric

Bibliographic Citation

JOURNAL OF MARKETING 51(1): 44-58, January 1987

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http://hdl.handle.net/10822/817468

Date

1987-01

Subject

Ethics; Marketing; Business Ethics;

Collections

EthxWeb: Literature in Bioethics

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