Selling Health Promotion to Corporate America: Uses and Abuses of the Economic Argument
Warner, Kenneth E.
HEALTH EDUCATION QUARTERLY 14(1): 39-55, Spring 1987
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Warner, Kenneth E (1979-12)
Warner, Kenneth E. (1979-12)
Warner, Kenneth E. (1991-07)According to industry documents, the tobacco industry has executed a "brilliantly conceived" strategy to "creat[e] doubt" in the public's mind about whether cigarette smoking is in fact a serious cause of disease. A component ...