Marketing Ethics and the Techniques of Neutralization
Vitell, Scott J. and Grove, Stephen J.
JOURNAL OF BUSINESS ETHICS 6(6): 433-438, August 1987
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Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies Nwachukwu, Saviour L.S.; Vitell, Scott J., Jr.; Gilbert, Faye W.; Barnes, James H. (1997-06)