Limiting Homologous Exposure: Alternative Strategies
Carlson, Katherine B. and Golub, Avrum H.
Arlington, VA: American Association of Blood Banks, 1989. 129 p.
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Improving preference assessment: limiting the effect of context through pre-exposure to attribute levels Carlson, Kurt A.; Bond, Samuel D. (Informs, 2006)This paper introduces a technique for improving preference assessment by reducing the influence of context on preferential choices. We propose that a decision maker who is exposed to relevant attribute levels will form ...