The Ethics of General Practice and Advertising
Colman, Richard D.
JOURNAL OF MEDICAL ETHICS 15(2): 86-89, 93, June 1989
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Colman, Richard D. (1989-06)UK general practitioners (GPs) are self-employed entrepreneurs running small businesses with commercial considerations. In this situation there is no clear distinction between information, self-promotion and advertising. ...
The American Association of Advertising Agencies (4As) Standards of Practice: How Far Does This Professional Association's Code of Ethics' Influence Reach? Maes, Jeanne D.; Jeffery, Arthur; Smith, Tommy V. (1998-08)