Drug Promotion and Scientific Exchange: The Role of the Clinical Investigator
Kessler, David A.
NEW ENGLAND JOURNAL OF MEDICINE 325(3): 201-203, 18 July 1991
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Kessler, David A. (1991-07-18)Conventional methods of drug promotion -- such as print advertising, direct marketing by salespeople, and the distribution of written materials at meetings -- have increasingly been supplemented by nontraditional approaches that ...
Hoberman, David; La Puma, John; Cohen, Stephen N.; Mossinghoff, Gerald J.; Stryer, Daniel B.; Bero, Lisa A.; Kalish, Richard S.; Kessler, David A.; Rose, Janet L.; Temple, Robert J.; Schapiro, Renie; Griffin, Joseph P.; Stern, Robert S. (1995-04-13)