From Printing Press to Pharmaceutical Representative: A Social History of Drug Advertising and Promotion
Journal of Drug Issues 1992; 22(2): 205-219
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Pharmaceutical Promotion, Advertising, and Consumers: As Consumers Pick Up More of the Bill for Drugs, They Will Need Information From a Variety of Sources -- Not Just Drug Companies Batchlor, Elaine; Laouri, Marianne (2003-01)