From Printing Press to Pharmaceutical Representative: A Social History of Drug Advertising and Promotion
Journal of Drug Issues 1992; 22(2): 205-219
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Pharmaceutical Promotion, Advertising, and Consumers: As Consumers Pick Up More of the Bill for Drugs, They Will Need Information From a Variety of Sources -- Not Just Drug Companies Batchlor, Elaine; Laouri, Marianne (2003-01)
Kessler, David A.; Pines, Wayne L. (1990-11-14)Prescription drug advertising in the United States is regulated by the federal Food and Drug Administration (FDA). Kessler and Pines review the FDA's actions under the Food, Drug, and Cosmetic Act in regulating traditional forms ...