Advertising Doctors' Services
Squires, Bruce P.
CANADIAN MEDICAL ASSOCIATION JOURNAL 1992 April 15; 146(8): 1275
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Squires, Bruce P. (1994-08-15)
Squires, Bruce P. (1993-08-01)
Irvine, Donald H. (1991-03)Medicine is unique among professions and trades, offering a 'product' which is unlike any other. The consequences for patients of being attracted by misleading information to an inappropriate doctor or service are such ...