Enlightened Self-Interest Fails as an Ethical Baseline in Public Relations
Martinson, David L.
JOURNAL OF MASS MEDIA ETHICS 1994; 9(2): 100-108
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The Integration of Agency and Communion in Moral Personality: Evidence of Enlightened Self-Interest Frimer, Jeremy A; Walker, Lawrence J; Dunlop, William L; Lee, Brenda H; Riches, Amanda (2011-07)Agency and communion are fundamental human motives, often conceptualized as being in tension. This study examines the notion that moral exemplars overcome this tension and adaptively integrate these 2 motives within their ...