Code of Ethics: To Keep the Visual Welfare of the Patient Uppermost at All Times; to Promote in Every Possible Way, in Collaboration With This Association, Better Care of the Visual Needs of Mankind; to Enhance Continuously Their Educational And Technical Proficiency to the End That Their Patients Shall Receive the Benefits of All Acknowledged Improvements in Visual Care; That No Person Shall Lack for Visual Care, Regardless of His Financial Status; to Advise the Patient Whenever Consultation With an Optometric Colleague or Reference for Other Professional Care Seems Advisable; to Hold in Professional Confidence All Information Concerning a Patient and to Use Such Data Only for the Benefit of the Patient; to Conduct Themselves as Exemplary Citizens; to Maintain Their Offices and Their Practices in Keeping With Professional Standards; to Promote and Maintain Cordial and Unselfish Relationships With Members of Their Own Profession and of Other Professions for the Exchange of Information To the Advantage of Mank