The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements
Bush, Alan J.
Bush, Victoria Davies
Journal of Advertising 1994 September; 23(3): 31-41
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Bishop, Emily C; Shepherd, Marie L (2011-09)Being reflexive and providing these reflections for public scrutiny is often considered a key element of ethical, rigorous qualitative research. Prevalent conceptualizations of reflexivity, however, need interrogating and ...