The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements
Bush, Alan J.
Bush, Victoria Davies
Journal of Advertising 1994 September; 23(3): 31-41
Showing items related by title, author, creator and subject.
Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities Reidenbach, R. Eric and Robin, Donald P. (1988-11)
Bishop, Emily C; Shepherd, Marie L (2011-09)Being reflexive and providing these reflections for public scrutiny is often considered a key element of ethical, rigorous qualitative research. Prevalent conceptualizations of reflexivity, however, need interrogating and ...
Davies, D. P.; Evans, I.; Lloyd-Richards, R.; Jones, E. R. Verrier (1996-02)