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Bioethics Research Library of the Kennedy Institute of Ethics
Bioethics Literature and Resources
EthxWeb: Literature in Bioethics
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Bioethics Research Library of the Kennedy Institute of Ethics
Bioethics Literature and Resources
EthxWeb: Literature in Bioethics
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Strategic Marketing Planning Guided by the Quality-of-Life (QOL) Concept
Creator
Sirgy, M. Joseph
Bibliographic Citation
Journal of Business Ethics 1996 March; 15(3): 241-259
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Full Text from Publisher
http://hdl.handle.net/10822/892230
Date
1996-03
Subject
Life
;
Marketing
;
Value / Quality of Life
;
Business Ethics
;
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EthxWeb: Literature in Bioethics
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The Effect of Moral Philosophy and Ethnocentrism on Quality-of- Life Orientation in International Marketing: A Cross-Cultural Comparison
Lee, Dong-Jin; Sirgy, M. Joseph
(
1999-01
)
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