Physicians, Pharmaceutical Sales Representatives, and the Cost of Prescribing
Caudill, T. Shawn
Rich, Eugene C.
Archives of Family Medicine 1996 April; 5(4): 201-206
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Peppin, John F. (1996-02)Since their appearance in 1850, Pharmaceutical Sales Representatives (PSR) interactions with physicians have engendered intense emotional responses. The controversy has continued unabated since that time. Arguments in favor ...