Product Names, Proper Claims? More Ethical Issues in the Marketing of Drugs
BMJ: British Medical Journal 1996 December 21-28; 313(7072): 1627-1629
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Holm, Soren; Evans, Martyn (1996-12-21)OBJECTIVES: To analyse the explicit or implicit claims embodied in the proprietary names of pharmaceutical products. DESIGN: Linguistic and ethical analysis of proprietary names of pharmaceutical products marketed in the ...