Anyone Want to Buy an Elephant? Review of MEDIA ETHICS: CASES and MORAL REASONING, by C. Christians, M. Fackler, K. Rotzoll, and K. McKee; the TROUBLES of JOURNALISM, by W. Hatchen; MEDIA ETHICS: A PHILOSOPHICAL APPROACH, by M. Kieran; MORAL REASONING for JOURNALISTS: CASES and COMMENTARY, by S. Knowlton; and JOURNALISM ETHICS: PHILOSOPHICAL FOUNDATIONS for NEWS MEDIA, by J. Merrill