Direct-to-Consumer Prescription Drug Advertising: Trends, Impact, and Implications
Wilkes, Michael S.
Bell, Robert A.
Kravitz, Richard L.
Health Affairs 2000 March-April; 19(2): 110-128
Showing items related by title, author, creator and subject.
Influence of Patients' Requests for Direct-to-Consumer Advertised Antidepressants: A Randomized Controlled Trial Kravitz, Richard L.; Epstein, Ronald M.; Feldman, Mitchell D.; Franz, Carol E.; Azari, Rahman; Wilkes, Michael S.; Hinton, Ladson; Franks, Peter (2005-04-27)CONTEXT: Direct-to-consumer (DTC) advertising of prescription drugs in the United States is both ubiquitous and controversial. Critics charge that it leads to overprescribing, while proponents counter that it helps avert ...