Experimenting With Direct-to-Consumer Advertising
Lancet 2000 August 19; 356(9230): 607
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Examining the FDA's Oversight of Direct-to-Consumer Advertising: The FDA's Role as Consumer Protector Has Been Adversely Affected by Recent Changes in the Way It Notifies Companies of Their Violations of Rules Governing DTC Advertising Of Prescription Drugs Gahart, Martin T.; Duhamel, Louise M.; Dievler, Anne; Price, Roseanne (2003-01)
Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs Beltramini, Richard F. (2006-01)