Oiling of Health Messages in Marketing of Food
Lancet 2000 November 25; 356(9244): 1786
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Memorable messages about genes and health: implications for direct-to-consumer marketing of genetic tests and therapies. Parrott, Roxanne; Volkman, Julie; Ghetian, Christie; Weiner, Judith; Raup-Krieger, Janice; Parrott, John (2008)