Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications
Kimmel, Allan J.
Smith, N. Craig
Psychology & Marketing 2001 July; 18(7): 663-689
Showing items related by title, author, creator and subject.
In Defense of Deception; the Reality of Deception; Deception Can Be Acceptable; the Question Remains: Is Deception Acceptable? Kimmel, Allan J.; Korn, James H.; Broder, Arndt; Ortmann, Andreas; Hertwig, Ralph (1998-07)