Short-Term Profit vs. Long-Term Gain: Is Honesty Still the Best Policy?
Physician Executive 2008 September-October; 34(5): 80-82
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Cancer Patients' Decision Making and Trial-Entry Preferences: The Effects of "Framing" Information About Short-Term Toxicity and Long-Term Survival Llewellyn-Thomas, Hilary A.; McGreal, M. June; Thiel, Elaine C. (1995-01)