Direct-to-Consumer Adverstisements for HIV Antiretroviral Medications: A Progress Report
Health Affairs 2007 September-October; 26(5): 1392-1398
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Woloshin, Steven; Schwartz, Lisa M.; Tremmel, Jennifer; Welch, H. Gilbert (2001-10-06)
Zachry, Woodie M., III; Dalen, James E.; Jackson, Terrence R. (2003-08-11)BACKGROUND: The direct-to-consumer advertising (DTCA) of prescription medications is proliferating in the United States. The relationship between patient exposure to DTCA and the response of clinicians is not well understood. ...
Woloshin, Steven; Schwartz, Lisa M.; Katz, Steven J.; Welch, H. Gilbert (1997-08)