Direct-to-Consumer Adverstisements for HIV Antiretroviral Medications: A Progress Report
Health Affairs 2007 September-October; 26(5): 1392-1398
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Zachry, Woodie M., III; Dalen, James E.; Jackson, Terrence R. (2003-08-11)BACKGROUND: The direct-to-consumer advertising (DTCA) of prescription medications is proliferating in the United States. The relationship between patient exposure to DTCA and the response of clinicians is not well understood. ...