Consumers' Preferences for the Communication of Risk Information in Drug Advertising
Davis, Joel J.
Health Affairs 2007 May-June; 26(3): 863-870
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Pharmaceutical Promotion, Advertising, and Consumers: As Consumers Pick Up More of the Bill for Drugs, They Will Need Information From a Variety of Sources -- Not Just Drug Companies Batchlor, Elaine; Laouri, Marianne (2003-01)