Direct to Consumer Advertising in Healthcare: History, Benefits, and Concerns
Bozic, Kevin J.
Clinical Orthopaedics and Related Research 2007 April; 457(): 96-104
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Examining the FDA's Oversight of Direct-to-Consumer Advertising: The FDA's Role as Consumer Protector Has Been Adversely Affected by Recent Changes in the Way It Notifies Companies of Their Violations of Rules Governing DTC Advertising Of Prescription Drugs Gahart, Martin T.; Duhamel, Louise M.; Dievler, Anne; Price, Roseanne (2003-01)