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Bioethics Research Library of the Kennedy Institute of Ethics
Bioethics Literature and Resources
EthxWeb: Literature in Bioethics
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Bioethics Research Library of the Kennedy Institute of Ethics
Bioethics Literature and Resources
EthxWeb: Literature in Bioethics
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Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising
Author
Frosch, Dominick L.
Krueger, Patrick M.
Hornik, Robert C.
Cronholm, Peter F.
Barg, Frances K.
Bibliographic Citation
Annals of Family Medicine 2007 January/February; 5(1): 6-12
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Full Text from Publisher
http://hdl.handle.net/10822/966891
Date
2007-01
Subject
Advertising
;
Drugs
;
Health Care
;
Drugs and Drug Industry
;
Journalism / Mass Media Ethics
;
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EthxWeb: Literature in Bioethics
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Direct-to-Consumer Marketing of Prescription Drugs: Creating Consumer Demand
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