Direct-to-Consumer Advertising and Physician Prescribing
Miller, Franklin G.
Kravitz, Richard L.
Epstein, Ronald M.
Feldman, Mitchell D.
Franz, Carol E.
JAMA: The Journal of the American Medical Association 2005 August 10; 294(6): 678-679
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Influence of Patients' Requests for Direct-to-Consumer Advertised Antidepressants: A Randomized Controlled Trial Kravitz, Richard L.; Epstein, Ronald M.; Feldman, Mitchell D.; Franz, Carol E.; Azari, Rahman; Wilkes, Michael S.; Hinton, Ladson; Franks, Peter (2005-04-27)CONTEXT: Direct-to-consumer (DTC) advertising of prescription drugs in the United States is both ubiquitous and controversial. Critics charge that it leads to overprescribing, while proponents counter that it helps avert ...
How Does Direct-to-Consumer Advertising (DTCA) Affect Prescribing? A Survey in Primary Care Environments With and Without Legal DTCA Mintzes, Barbara; Barer, Morris L.; Kravitz, Richard L.; Bassett, Ken; Lexchin, Joel; Kazanjian, Arminee; Evans, Robert G.; Pan, Richard; Marion, Stephen A. (2003-09-02)