Direct-to-Consumer Advertising and Physician Prescribing
Miller, Franklin G.
Kravitz, Richard L.
Epstein, Ronald M.
Feldman, Mitchell D.
Franz, Carol E.
JAMA: The Journal of the American Medical Association 2005 August 10; 294(6): 678-679
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Influence of Patients' Requests for Direct-to-Consumer Advertised Antidepressants: A Randomized Controlled Trial Kravitz, Richard L.; Epstein, Ronald M.; Feldman, Mitchell D.; Franz, Carol E.; Azari, Rahman; Wilkes, Michael S.; Hinton, Ladson; Franks, Peter (2005-04-27)CONTEXT: Direct-to-consumer (DTC) advertising of prescription drugs in the United States is both ubiquitous and controversial. Critics charge that it leads to overprescribing, while proponents counter that it helps avert ...