Pharmaceutical Drug Marketing Strategies and Tactics: A Comparative Analysis of Attitudes Held by Pharmaceutical Representatives and Physicians
Health Marketing Quarterly 2005; 22(4): 27-43
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National Survey on the Attitudes of Canadian Physicians Towards Drug-Detailing by Pharmaceutical Representatives Strang, David; Gagnon, Micheline; Molloy, William; Bedard, Michel; Darzins, Peteris; Etchells, Edward; Davidson, Warren (1996-12)
An Engelhardtian Analysis of Interactions Between Pharmaceutical Sales Representatives and Physicians Peppin, John F. (1997-12)Physician conflict of interest has been of concern since Hippocrates and rarely is this concern more evident than in the relationship between pharmaceutical sales representatives (PSR) and physicians. Given the acrimonious ...