Is Banning Direct to Consumer Advertising of Prescription Medicine Justified Paternalism?
Journal of Bioethical Inquiry 2005; 2(2): 69-74
New Zealand is one of two OECD countries in the world where direct-to-consumer advertising of prescription medicine (DTCA-PM) is permitted. Increase in such activity in recent years has resulted in a disproportionate increase in dispensary volume of heavily advertised medicines. Concern for the potential harm to healthcare consumers and the public healthcare system has prompted the medical profession to call for a ban on DTCA-PM as the best way of protecting the public interest. Such blanket prohibition however also interferes with the public's right of access to information. This paper will examine if banning DTCA-PM would constitute a justified form of paternalism in the context of today's New Zealand.
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Examining the FDA's Oversight of Direct-to-Consumer Advertising: The FDA's Role as Consumer Protector Has Been Adversely Affected by Recent Changes in the Way It Notifies Companies of Their Violations of Rules Governing DTC Advertising Of Prescription Drugs Gahart, Martin T.; Duhamel, Louise M.; Dievler, Anne; Price, Roseanne (2003-01)