Direct-to-Consumer Drug Advertising: You Get What You Pay For
Jeffords, James M.
Health Affairs 2004 January-June; Web Exclusives: W4-253-W4- 255
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From Lydia Pinkham to Bob Dole: What the Changing Face of Direct-to-Consumer Drug Advertising Reveals About the Professionalism of Medicine Pinkus, Rosa Lynn (2002-06)From its founding in 1847, the AMA divided drugs into "ethical" and "unethical" preparations. Those that were ethical had a known composition and were advertised only to the profession. Others, patent medicines (technically ...