Showing items related by title, author, creator and subject.

• From Lydia Pinkham to Bob Dole: What the Changing Face of Direct-to-Consumer Drug Advertising Reveals About the Professionalism of Medicine 

  Pinkus, Rosa Lynn (2002-06)

  From its founding in 1847, the AMA divided drugs into "ethical" and "unethical" preparations. Those that were ethical had a known composition and were advertised only to the profession. Others, patent medicines (technically ...
• What Do We Know About Direct-to-Consumer Advertising of Prescription Drugs? The Emerging Evidence on DTC Advertising Is Consistent With a Larger Pattern in Which Marketing Has Been Found to Increase Consumer Welfare 

  Calfee, John E. (2003-01)
• Direct-to-Consumer Prescription Drug Advertising: Trends, Impact, and Implications 

  Wilkes, Michael S.; Bell, Robert A.; Kravitz, Richard L. (2000-03)