The Pharmaceutical Sales Rep/physician Relationship in Turkey: Ethical Issues in an International Context
Health Marketing Quarterly 2004; 22(1): 21-39
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Peppin, John F. (1996-02)Since their appearance in 1850, Pharmaceutical Sales Representatives (PSR) interactions with physicians have engendered intense emotional responses. The controversy has continued unabated since that time. Arguments in favor ...
Peppin, John F. (1996-06)